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Press Release

Provided by Viper Club of America
Overview ~ Dodge Ram SRT 10 ~ Grab Life by the Throttle with the Ram SRT-10
Viper Power Creates Fastest Ram Pickup Ever

In a world of bland trucks, Dodge Rams are known for redefining the full-size pickup market with ground breaking designs.
Today, Dodge unveils a ground shaking design with the boldest, baddest and fastest full-size pickup, the new Viper-powered
Dodge Ram SRT-10 show truck. A production version of this show truck will appear at a later date.

Just as the all-new 2002 Dodge Ram—and the previous generation Ram introduced in 1994—added a much needed dose of style to
the full-size pickup truck market, the Ram SRT-10 brings a massive dose of Viper power with a class-demolishing 500 horsepower
and 500 lb.-ft. of torque.

Filling the engine-bay of the Ram SRT-10 is the largest engine in a factory pickup truck – the 8.3-liter V-10 that powers
America's ultimate sports car, the all-new 2003 Dodge Viper. The V-10's horsepower rating easily surpasses any other pickup – not
to mention virtually every production sports car on the road.

"In the sport truck segment, we might be accused of stacking the deck against the competition," said Wolfgang Bernhard, Chief
Operating Officer, Chrysler Group. "But why not when you have ten aces up your sleeve? We set out to create the boldest, baddest
and fastest pickup truck ever, and that is exactly what we have done."

Extreme Performance = PVO

The Dodge Ram SRT-10 is one of three new 'extreme performance' models from the Dodge brand. Along with the all-new Dodge SRT-4 and
Viper, which will also carry the SRT-10 name, all three were developed by a newly created entity called Performance Vehicle Operations (PVO).
This new group brings together the expertise from Chrysler Group's specialty vehicle, Mopar parts business and motorsports operations,
using the same engineers who created the original Dodge Viper and Chrysler Prowler, as well as the NASCAR-winning Dodge Intrepids and
Le Mans-winning Vipers.

Leveraging the profitable high-end conversion experience of Mercedes-AMG, PVO has been charged with creating extreme performance vehicles
not only for Dodge, but also Jeep® and Chrysler brand product lines. Going forward, PVO will offer low-volume specialty versions of vehicles,
as well as unique brand offerings.

"Up until now, no U.S. automaker has truly integrated its motorsports and high-performance vehicle operations," said Jim Schroer, Executive
Vice President of Global Sales and Marketing. "Take the great high-performance engineering expertise—throw in a bit of counsel from our COO,
Wolfgang Bernhard, who has great experience with AMG—and we have a winning combination for those who truly want ultimate performance vehicles."

Performance plus Attitude

The Dodge Ram SRT-10 provides an unbeatable combination – the class-leading attributes of the 2002 Dodge Ram pickup and the powertrain of the
ultimate performance car, the 2003 Dodge Viper SRT-10.

"I think that the last thing anyone might expect from Dodge is their very own Viper-powered truck," said John Fernandez, Director of
Performance Vehicle Operations. "But this concept is just too good to leave to the aftermarket. The Viper V-10 provides an incredible
amount of horsepower and torque and is unlike anything else in a production pickup. Ram is a bold statement to begin with, so what better
vehicle to help establish the performance image of the Dodge SRT line?"

Providing an estimated 500 horsepower and 500 lb.-ft. of torque just like its Viper soul mate, the Dodge Ram SRT-10's power is channeled
through a Viper six-speed manual transmission that connects to a modified differential and new driveshaft. The Ram SRT-10 will accelerate
to sixty mph in an estimated 5.0 seconds and deliver an estimated top speed of 150 mph. More impressively, Ram SRT-10 will run the 0-100-0
mph dash in an estimated 18 seconds.

Keeping all this power in check is modified rack and pinion steering and independent front suspension from the 2002 Dodge Ram, which set
new handling standards for full-size pickups. Blessed with the stiffest frame in Ram history, the Ram SRT-10 makes the most of its exclusive
24-inch wheels and 305/35 R24 high-performance tires, pulling an estimated 0.92 g's on the skid pad and hitting almost 70 mph on the slalom.
A recalibrated, quick-ratio power steering unit enhances steering feel.

The Ram SRT-10's handling is enhanced by the addition of performance-tuned springs and shocks, a rear sway bar and an inch-lower ride height.
Bringing the Ram SRT-10 to a halt are four-wheel disc Viper brakes, equipped with standard ABS. Fascia-mounted, faired-in brake ducts aid cooling.

Specifications ~ Dodge Ram SRT 10 ~ Dodge Ram SRT-10 Concept Vehicle Preliminary Specifications
(All dimensions are in inches unless otherwise noted)

Engine
Type: V-10, OHC
Displacement: 8.3-liter
Horsepower: 500 bhp
Torque: 500 lb.-ft.

Dimensions
Wheelbase: 120.5
Box Length: 6.30 ft.
Front Track: 68.0
Rear Track: 67.4
Overall Length: 207.7
Overall Width: 79.9
Overall Height: 73.4
Fuel Tank Capacity: 26 gal.
Curb Weight (estimated): 5,000 lbs.

Performance (estimated)
0-60 mph 5.0 sec.
0-80 mph 9.0 sec.
Standing 1/4 mile 12.9 sec. @106 mph
0-100-0 mph 18 sec.
Lateral acceleration 0.92 g
Slalom 69 mph

Design ~ Dodge Ram SRT 10 ~ Dodge Ram SRT-10 - Exterior Blends Big-Rig, Performance Cues
The exterior appearance of the Dodge Ram SRT-10 imparts an almost sinister demeanor with a design that blends the bold, "big-rig" look of the 2002
Dodge Ram with performance styling cues that hint at the extra muscle behind its signature cross-hair grille. It's understated "muscle truck" exterior
sends a quiet yet unmistakable message that the Ram SRT-10 owns the fast lane.

Available in black or red only, the crisp lines of the Dodge Ram SRT-10 provide a look of machined elegance with a lower— and an even bolder—stance
than the standard Ram. The new front fascia, hood with integrated air intake, billet grille, one-inch lower ride height and ground-effect moldings
provide plenty of "hunkered down" attitude even before the ignition key is turned. From the side, Ram SRT-10 is distinguished by an aluminum fuel filler,
SRT-10 badging and red Viper brake calipers visible behind the 24-inch wheels. A bed-mounted hard tonneau, spoiler and custom rear fascia with cutouts
for dual exhausts provide the view for the majority of the motoring public.

"The front end of the SRT-10 combines the new Ram styling cues we created for the 2002 Dodge Ram and adds an extra boost of visual power," said Rick
Aneiros, Vice President, Jeep/Truck Color and Trim design. "Yet there is a slightly understated air about the SRT-10, especially considering its performance
potential. But as powerful as the overall theme of the Ram SRT-10 is, we were determined not to make this another boy racer truck."

"Its true identity is found in the details," added Aneiros. "A glimpse of the red Viper brake calipers behind massive 24-inch wheels, the mesh grille
covering the air intakes, or even the lowered stance. All of these convey power without shouting it. This truck doesn't have to yell to be heard."

Inside, red-piped leather and carbon fiber-look accents complement the performance attitude established by the SRT-10's outward appearance. Silver-faced
gauges with Viper font and graphics have an appropriately recalibrated speedometer and tachometer to accommodate the SRT-10's visceral performance. The
best-in-class interior space is maintained from the standard Ram.

"We wanted to capture the feel of a sports car without sacrificing the safety, utility and luxury afforded by the standard 2002 Dodge Ram," said Mark
Trostle, Design Manager, Truck Exterior and Interior Studios. "The carbon fiber-look leather steering wheel and shift boot, satin chrome center console
and interior door handles and the unique door trim panels differentiate the SRT-10 from the standard Ram and create an environment that enhances the
sport/performance feel of this truck."

Here is the "PVO" press release From DCX:


Performance Vehicle Operations Created to Lead Engineering and Production of Limited-Volume Chrysler Group Specialty Vehicles


Auburn Hills, Mich., Jan 8, 2002 - While Dodge owners have been busy grabbing life by the horns, Chrysler Group executives and engineers have been grabbing
life by the throttle with plans to create a new performance group and some of the most outrageous production vehicles ever developed by DaimlerChrysler Corp.

Officially known as Performance Vehicle Operations (PVO), the new engineering team combines Chrysler Group's specialty vehicle and motorsports know-how,
much like the profitable high-end vehicle conversion group at Mercedes-AMG.

"No other automaker has leveraged such resources to this extent," said Jim Schroer, Executive Vice President, DaimlerChrysler Corp. Sales and Marketing. "We
are combining our extensive motorsports experience, along with our legendary Viper development team and our Mopar Performance Parts, to create a line of
extreme performance vehicles that will **** past everyone else."

"PVO brings together the best performance development processes, durable high-performance parts and some of our most talented and experienced motorsports and
performance car engineers to produce truly exciting cars and trucks," added Schroer.

The PVO Philosophy

Performance Vehicle Operations will become a profit center within the Chrysler Group focusing on enhancing Dodge, Jeep® and Chrysler brand product lines
and image through high-end, limited-volume specialty vehicles.

Chrysler Group executives see an opportunity to expand the Chrysler Group's portfolio of specialty vehicles, performance models and performance parts.

But in an effort to differentiate the PVO-engineered lines from their super-premium Mercedes-Benz AMG counterparts, the Chrysler Group is committed to a balance
of value and performance in line with its popular Jeep, Chrysler and Dodge brands.

PVO performance models engineered for the Dodge brand will carry the SRT badge. While Chrysler and Jeep performance lines will be announced in the future, Dodge
SRT models are already being prepared for retail sale, beginning with the newly renamed 2003 Dodge Viper SRT-10, available in Fall 2002. With today's announcement,
Viper officially becomes a member of the SRT family.

For Dodge, the SRT model-line philosophy represents a new twist, offering significant performance enhancements and a visual appeal. But as compared with Dodge's
R/T credo of "contemporary interpretations of performance," SRT will come to stand for "ultimate interpretations of performance."

The Dodge SRT performance signature includes: high-output engine performance, sport suspensions, aggressive aerodynamic packages, performance wheel and tire packages,
sport interiors and performance exhausts and brakes.

The Dodge SRT Product Line

The newly renamed Dodge Viper SRT-10 convertible was first debuted to the public at the 2001 North American International Auto Show in Detroit. Its promise of more
than 500 cubic inches of engine displacement, generating a minimum of 500 horsepower and 500 lb.-ft. of torque will set it apart from any sports car made today.

Joining the Viper SRT-10 is Dodge SRT-4, the first sub-six-second production compact available under $20,000. Introduced Jan. 4, at the 2002 Los Angeles International
Auto Show, the SRT-4 packs 205 horsepower of turbocharged fury capable of 5.9-second 0-60 mph sprints, 148 miles per hour top speed and aimed at toppling even the
hottest compact imports.

Just days after the SRT-4 unveiling, the third SRT model was today revealed as a concept vehicle. The Dodge Ram SRT-10, powered by the same 8.3-liter aluminum V-10
engine that powers the legendary Viper, becomes the biggest, baddest, most menacing truck in the world.

High-end Chrysler and Jeep models will be announced at a future date.

Performance Vehicle Operations also will centralize motorsports engineering resources and management. Based on the World Championship-winning Dodge Viper GTS-R

program, PVO will become the Chrysler Group's center of expertise for application of technology in racing programs.

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